The good news is that fewer good ideas get killed for feeling too risky.
The bad news is that sometimes we trade in the important for the trivial.
The punchline is that some artificial pop might be required. Just because it's easy to ship doesn't mean you shouldn't push yourself. The art is in ignoring the fear that pushes you to polish too much...
I really resonated with Seth's take on this. Shipping early and often has proven to be effective in many cases. However, it is not an excuse for shipping crap. And it does not remove the need for authentic marketing.